Data published by the Motor Cycle Industry Association (MCIA) shows that registrations in January fell short of 2022’s tally by 6.8%.
While this is a disappointing figure, January is typically a low-volume month, and the difference is only just over 400 machines. That said, with the cost of living crisis continuing to have an impact, compounded further by the recent announcement by the Bank of England of another interest rate rise, consumer confidence is likely to be negatively affected moving forward.
Recent feedback from dealers suggests that demand and enquiries throughout January were satisfactory, with some dealers having a relatively strong month. Despite the economic challenges ahead, dealers generally remain cautiously optimistic, some even believe that the cost of living crisis could potentially create opportunities, with motorcycles seen as a more affordable means of travel for some.
There are also definitive signs that stock supply is improving. Dealers report they are more content with current levels, can fulfil orders more quickly, and are generally in a better position than they were last year. Demand remains stable across the board with modern classics and adventure machines continuing to be in high demand.
Paul McDonald
Leisure Vehicles Editor