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Covec extends range with Dane and Macna

British riding jeans specialist and distributor Covec, has announced two new brands. Best known for its Bull-It protective jeans, but also a distributor for other brands, Covec has signed up as the UK distributor for the Dane and Macna clothing firms. It has also announced an end to its distribution deal with French firm Furygan.

Dutch firm Splash Designs owns both Macna and Dane. Dane has a wide range of premium high-tech textile clothing, while Macna boasts a leather production factory in Italy. The brands offer a comprehensive line-up, covering virtually the whole market in terms of range, from adventure touring outfits to made-to-measure leather race suits.

Announcing the news Keith Bloxsome, Covec’s owner, said: “I first met Splash Designs seven years ago. They’ve been our Bull-It jeans distributor in the Netherlands since then. They didn’t realise we had distributor potential, too, but we went over six weeks ago for another event, and they mentioned they needed a UK distributor.”

Dane clothing has already signed up leading retailers

Bloxsome says that his position in the UK market will be a massive benefit to the new brands. “What we have is relationships. People sell to people. We’re good friends with J&S, Infinity, Sportsbikeshop…” And he believes those leading players will make up most of the sales for Dane and Macna. “Helmet City, Infinity, Bridge, Sportsbikeshop and J&S are all really good businesses, and their model is volume. So those five would probably account for 70% of the business.”

What’s behind the change? Bloxsome recognises that while Bull-It is a strong brand and riding jeans are still in demand, there’s a natural ceiling for a business focusing on just one product line. And to expand, he needed to go beyond that. “With jeans, we might have another 20% growth; in Australia, we’re the biggest jeans seller. We have a fantastic distributor, and they understand our technology. But we can double our turnover, we think, with our contact base in the UK in a short space of time. We currently do £2m in Bull-It sales, and we know we can double that with the addition of Macna and Dane in two years.”

Will Covec be holding stock in the UK? “Yes, we moved to a big new warehouse three years ago. Before, we had two small warehouses not far away, but the developer sold the site, so we pushed on and we now have a big warehouse with big storage capacity.”

How will the product ranges look? “Macna and Dane both align technically with Covec. Dealers thrive on having a concept tech story to sell. Leathers, I think, are on the rise again. RST has done a great job marketing that space. I wouldn’t see us holding lots of leather stock or making many made-to-measure suits, but we will offer the service and have leather in stock.

“The adventure bike market is strong, and you have to offer something better than what is out there. We’ve worked with Splash to put together a package where we can make it affordable for dealers and customers. We’ve got a £2000 suit with Dane, and a £1500 and £1000 option. With Macna, we have a £600 suit, so we’re trying to hit all the price points.
“From an industry perspective, our objective is to double turnover with high-quality products that are tech-sound in fast-moving times.”
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