Tuesday, July 23, 2024
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Dainese and Momodesign join forces

It’s probably fair to say that Dainese has got a massive chunk of the riding gear market completely sewn up. Its high-end technical race wear is top-drawer in terms of crash protection, while its advanced technical adventure and touring ranges adds state of the art comfort, waterproofing and thermal performance to the rider protection package.

And now, the firm is expanding its urban design appeal via a licensing agreement with Italian brand Momodesign. The deal will bring a new range of riding kit, footwear, helmets and accessories, focused on the urban mobility sector, that combines the two firms’ know-how in terms of protection, function and design.

“Dainese and Momodesign share a common goal – to spread Italian design and quality worldwide” said Dainese Group CEO Cristiano Silei. “I welcome the partnership with this prestigious brand with great enthusiasm, and I’m sure that our brands, united by shared values, will enhance the range that we offer our customers still further.”

Paolo Cattaneo, MD of Momodesign, added: “Innovation and style have always underpinned Momodesign’s strategy. We are proud to be able to collaborate with Dainese, a leading global company that will be able to add even more value to our identity with development of the brand at an international level.”

 

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