Another British Superbike sponsorship announcement, this time from security specialist Datatag, which is set to continue its decade-long relationship with the prestigious national-level race series. Datatag is sponsoring a new prize, the Fast Start Award, which goes to the first rider to pass the first sector on lap one of each race. The firm will also attend each round, promoting its bike theft prevention kit and plant, farm and construction machinery protection ranges.
Datatag MD Kevin Howells said, “This will be our tenth year working with BSB to help raise awareness of bike theft to millions of riders and users of vulnerable machinery and equipment. Crime fighting aside, we look forward to watching the all-new Datatag Fast Start phenomenon.”