Tuesday, July 23, 2024
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Daytonas roar into Gaydon

Triumph motorcycle-owning top brass at the British Motor Museum, Gaydon, Warwickshire, have introduced a dedicated motorcycle exhibition for the first time in the museum’s 29-year history.

Triumph Daytonas are the theme, with 16 examples on display, from the 1967 Percy Tait 500 works racer twin, to the last made so far by Triumph of Hinckley, Leicestershire, in 2020.

The display bikes have been supplied by Triumph and the world’s leading Triumph collector, Dick Shepherd, who fired up his 1966 Daytona 200-mile race winner (rider Buddy Elmore) and a 2017 prototype Moto2 triple to give the press launch a high decibel fanfare.

The Daytona display runs until October, when it will be superseded by a general Triumph exhibition celebrating 120 years of the marque.

Museum MD Jeff Coope, owner of three Hinckley Triumphs, said: “This museum is the world’s focal point for British automotive heritage on two, three, four and more wheels, and we have major development plans for expansion,  including more exhibition buildings and an onsite hotel.”

Even though the museum has always had a sprinkling of motorcycles on display and has been hosting the Banbury Run since 2008, the Daytona exhibition is a significant step in embracing the British motorcycle industry.

Coope and chairman of the museum board of trustees Kevin Timms, also a Hinckley Triumph owner, wouldn’t be drawn on future motorcycle content at Gaydon. However, the twinkle in their eyes suggests that the two-wheel element is now firmly on the British Motor Museum grid.

The Daytona has played a major role in Hinckley Triumph’s remarkable sales success. Hinckley Triumph (launched Cologne 1990) sold its one-millionth motorcycle in 2021. Annual world sales now exceed 80,000 and Triumph has more than 750 dealers worldwide, including 48 in the UK.


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