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Dealers eye summer gains

The latest MCIA registration figures show continued strong growth across the L-category market in May, with registrations maintaining positive momentum as the sector enters the traditional peak selling season.

The latest figures show total registrations up 14.9% year-on-year, bringing year-to-date growth to 15.8%. Motorcycles increased by 16.8%, while scooters recorded growth of 7.6%. Adventure bikes continued their impressive performance, up 29.1% year-on-year and 24.8% year-to-date, while road sport registrations increased by 22.8%, and 16.9% YTD.

Commenting on the figures, Symon Cook, head of the National Motorcycle Dealers Association (NMDA), said: “May’s performance is another encouraging sign for the sector, with strong growth across key segments demonstrating continued consumer demand as we move further into the peak riding season. The exceptional performance of adventure bikes, alongside healthy growth in road sport motorcycles, is particularly positive for dealers and reflects the strength and diversity of the market.”

He added: “While the sector continues to perform well, the coming months will be important in maintaining this momentum. Dealers will be looking to capitalise on seasonal demand throughout the summer, while continuing to navigate the wider economic pressures that remain a consideration for many consumers. Looking ahead, the NMDA will continue to monitor whether this positive trajectory can be sustained through the peak trading period, as seasonal demand and consumer confidence increasingly shape market performance for the remainder of the year.”

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