Dealers from across the UK were treated to an exclusive preview of new lines for 2017 from Weise, Buffalo, Draggin, Duchinni, Prexport and Gear Gremlin during a series of showcases at The Key Collection’s Bristol HQ.
Hosted by senior manager Steve Phillips and national sales manager Paul Bussell, the presentations gave dealers an opportunity to browse the new collections in a showroom setting and see the latest point-of-sale and marketing aids.
“Both Weise and Buffalo celebrate their 30th birthdays next year,” says Bussell. “We’ve come a long way since then and we’ve worked hard to offer our dealers the right products at the right prices.”
Examples of this philosophy include the Weise Houston, an Outlast-lined textile jacket that will retail for £159.99 and the Buffalo BR30 leather race gloves at £44.99.
Tools to help dealers maximise sales included the Heritage Pack, an in-store merchandising kit that includes a “brick-effect” wall, rails and wooden crates to display retro leathers and textiles from Weise/Buffalo, and new swing tags and product information cards that use icons, so that sales staff are reminded of features at a glance.
Rachael Gregory and “Bob” Wall, parts and clothing managers respectively from Streetbike in Halesowen, a franchised Suzuki, Yamaha and Zero retailer, picked out the Outlast Houston jacket as a winner, along with the new Dakar adventure sport suit from Weise, praising the “everyday prices” and commenting that there was “loads going on” in the range, with something to suit everyone.
The Key Collection will be displaying its complete 2017 range at Trade Expo in January 2017.
Pictured are, from left, Steve, Rachael and ‘Bob’