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dealers have a blast at Polaris fun day

Victory and Indian dealers and staff proved that when it comes to competitive spirit they can instantly switch from cruiser to full sports mode.

A select band of them attended a special dealers awards fun day arranged by parent company Polaris at the Jonathan Palmer Bedford Autodrome on Tuesday 4 August, and all rose to the four-wheel challenge.

Encouraged by PalmerSport staff to drive as fast as they could without being reckless they excelled in a variety of competition cars on four separate circuits on a superb motorsports complex. The intensive and thoroughly enjoyable full day of action involved driving Formula 3000 single seat racing cars, Jaguar Le Mans type two-seaters, Caterham Sevens, karts, Ariel Atoms, BMW M4 GTP coupes, and Land-Rover Defenders off-road.

The day was voted one of the best dealer one-day events ever, and it turned into a double awards ceremony as Victory-Indian staff and dealers were called up to receive PalmerSport awards for driving skills at the end of the day. Victory-Indian sales and marketing manager Lee Frankish presented the Polaris dealer awards assisted by new Polaris country manager Jim Clarke and marketing specialist Sarah Johnson. For full story and list of awards, see the next issue of BDN.

Pictured are Polaris staff and Victory-Indian dealers with Formula 3000 single seater, one of eight cars they all drove on the day.

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