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delighted ducati pays tribute to its dealers

Ducati has paid tribute to its UK dealers for their role in helping achieve record sales in 2014. The Italian firm said “the dealer network contributed significantly to this overall result”.  

Ducati says 2014 was a record-breaking year in many ways. The UK subsidiary achieved 2742 registrations – a 17 per cent increase on the previous year with a small increase in market share. “This result was accomplished with consistently high sales throughout the year, registering ten-year highs in every quarter, with March being Ducati UK’s biggest single sales month on record.  

“These results could not have been achieved without a strong dealer network that provided the highest number of net dealer registrations. Among the 32-strong dealer network there was also the highest ever proportion achieving more than 100 units.”

The 899 Panigale was the best-selling model in the range and “narrowly missed out on being the best-selling supersports bike over 500cc in 2014”. The upgraded Diavel was the second best seller.

Last year also saw a significant increase in the number of bikes sold on finance as Ducati UK continued to offer affordability through the Ducati TriOptions scheme.

Tim Maccabee was delighted with the UK performance in 2014 and commented: “The motorcycle market has been tough over the last few years but at Ducati UK we’ve been steadily improving our market position. I think customers appreciate the advances we’ve made, not only in product technology and desirability but also in the associated services such as finance packages and extended service intervals. Our dealer network is also going from strength to strength and joins us in looking forward to an even stronger 2015 with the introduction of the new Ducati Scrambler and all new Multistrada and 1299 Panigale which are packed with state-of-the-art technology and features.”

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