Online viewing and remote selling are all very well in this day and age – it is 2023 after all – but a massive part of bike sales still revolves around traditional face-to-face selling, together with the good old-fashioned test ride. So in a bid to get as many “bums on seats” as possible this season, many of the major motorcycle brands are pushing hard to further develop this side of their sales functions.
Kawasaki is bringing back its Dealer Demo Days tour, which will appear at 26 different dealerships starting from 1 April and ending in September. The events are aimed at getting as many punters as possible on some of its 2023 metal, so the firm will have all its new models available for demo rides.
Ross Burridge, head of marketing and racing at Kawasaki UK, said, “Over the last few years, our Dealer Demo Days events have been a huge success, with hundreds of bikers visiting their local Kawasaki dealers to try out our latest machines. We are really pleased to be bringing it back again, visiting even more dealers and showcasing our 2023 range.”
Triumph is also taking its test ride fleet on tour throughout the spring and summer, presenting 2023 machines from its limited-edition Chrome Collection and the new Street Triple range, as well as the Tiger family, Speed Triple 1200, Trident 660, Speed Twin 900 and Rocket 3 R models. Customers can sign up to one of six riding sessions taking place each day, which will be accompanied by Triumph’s expert team who will be on hand to help riders get the most out of the bike.
Devron Boulton, general manager at Triumph GB said: “The tour is a fantastic opportunity for customers to try out a wider range of our newest models. Each dealer has chosen a bespoke fleet to boost their existing range of demo bikes, making it even easier for customers to ride their bike of choice”.
Demo dates
Triumph
18 March Destination Triumph Dorset
25 March Triumph West London
2 April Bridge Motorcycles
15 April Triumph Staffordshire
23 April A1 Moto Services
29 April Triumph Aberdeen
6 May Triumph Birmingham West
28 May Triumph Essex
3 June Triumph Norfolk
4 June Triumph Suffolk
10 June West Coast Triumph
8 July Fowlers of Bristol
15 July Triumph Chester
22 July Triumph North Wales
29 July Triumph Swindon
Kawasaki
1 April Completely Motorbikes
8 April Millenium Motorcycles
15 April Greenham Kawasaki
22 April Aylesbury Kawasaki
23 April Drayton Croft
29 April Laguna Maidstone
20 May M&P Kawasaki
May 21 Wheels Cradley
27 May P&H Motorcycles
3 June GT Plymouth
10 June Shirlaws
11 June Edinburgh Kawasaki
1 July Alf’s Motorcycles
8 July A&D Motorcycles
9 July Rochdale Kawasaki
16 July Derby Kawasaki
22 July Coleraine Kawasaki
29 July Wigan Kawasaki
30 July The Potteries
5 Aug Cobb & Jagger
6 Aug KD Kawasaki
12 Aug Laguna Performance Centre
19 Aug Bristol Kawasaki
26 Aug Kirkcaldy Kawasaki
9 Sep JW Groombridge