Sunday, April 21, 2024
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Digital Hide and Seek

The world is very different from a year ago with consumers spending more time at home and using devices and media right through the day. Writes Chris Day of Digitally Charged. Before Covid, desktop use was declining, TV viewing had prime time slots, social media had specific devices and a time of day that maximum users were online … that’s now been thrown out of the window (for the time being). All this is changing how we buy and display media. How do you stand out in a world where advertising is more accessible with more platforms, more data and more regulation than ever? Digitally Charged is how…

Read the full feature from Digitally Charged here.

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