Tuesday, April 23, 2024
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DIGITAL SALES JOURNEY FOR SANTANDER

Santander Consumer Finance (SCF) and Yamaha Motor have launched a joint “digital sales journey”, giving Yamaha customers the capability to tailor their own finance quotation, create an application and obtain a decision — all in real time.

An apply-online functionality has been developed to support Yamaha dealers as they adapt to “evolving consumer purchasing behaviours”. The entire process takes approximately 20 minutes to complete, allowing users to apply for finance and — if approved — sign the agreement digitally too.

Commenting on this innovation, Yamaha’s UK country manager Lee Neesham said: “We are continually looking at the entire Yamaha customer journey to make improvements. This product will further support digital transformation for both our customers and dealers.”

SCF head of motorcycle finance Eric Seymour added: “This is a great example of collaborative work, demonstrating a shared commitment to look for new ways to enhance digital capabilities. Over the past few years, we have worked hard to develop market-leading solutions, to provide retail partners with the flexibility to transact with customers, in a way that meets their needs.”

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