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DROP THE HAMMER BELLY UP

Self-styled powersports superstore Drop The Hammer (DTH), occupying lavish 20,000 sq-ft premises and employing 18 staff at Carrington in Manchester, has folded after barely two years of trading.

This multi-franchise dealership was launched with a claimed £5m investment in 2020 by Ben Gould and Neil Worsley. It featured franchises including BRP, Honda, Husqvarna, KTM, Kawasaki, Polaris, Quadzilla and Zero. Road and off-road motorcycles plus scooters were showcased alongside ATVs and side-by-side ORVs, as well as personal watercraft.

Commenting on the scale of this venture last year, Neil Worsley said: “We wanted to give our customers a unique retail experience, creating that wow factor as soon as they walk through the door.”

Worries about DTH’s prospects, or lack thereof, emerged on 14 January. A somewhat enigmatic post on its Facebook page announced that “due to unforeseen circumstances” the business would be closed for the next few days. DTH was subsequently placed in administration by Gould and Worsley on 20 January and its website went dark.

Steven Muncaster and Stephen Clancy of insolvency practitioner Kroll Advisory have been appointed joint administrators. Creditors should call Kroll’s Ashley Horsfall on 0161 827 9000 or email [email protected] to register their interest.  

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