Monday, April 22, 2024
HomeNEWSDUCATI DEALER CHAIN HIRES CARL FOGARTY

DUCATI DEALER CHAIN HIRES CARL FOGARTY

Ducati Manchester Group (DMG) has signed up multiple Ducati-mounted WSBK champion Carl Fogarty as its ambassador for the next 12 months.

Since his retirement from racing, Fogarty has remained close to the Bologna brand, attending numerous Ducati events and press launches. And he also established a firm friendship with DMG owner Chris Booth, who has been keen to get him on board in a promotional role for some time.

“Carl is the reason I fell in love with Ducati back in the early 1990s,” explained Booth. “And I guess I can thank him for inspiring me on this incredible journey with Ducati Manchester. I’m proud and pleased that he will be joining our team.”

Fogarty will attend various events at dealerships across DMG, which now includes locations in Sale, Preston, Stoke, Worcester and most recently Glasgow. He will also make appearances at track days and ride-outs, as well as reviewing new Ducati models, promoting apparel and acting as a figurehead for DMG’s social media channels and other marketing activity.

 

Ducati UK managing director Tim Maccabee added: “Carl Fogarty is not only synonymous with Ducati but also well-known for his roots in the North West of England. It’s therefore very appropriate to see him representing Ducati Manchester Group dealerships running up the western side of the country.”

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