Bologna bike builder Ducati has added another dealership in Scotland, with a new Ducati Dundee outlet opening on 15 July. The new store, part of the Ducati Manchester Group, partners the existing Ducati Glasgow store and gives the brand an outlet on the country’s east coast.
The firm marked the event with a week of celebrations, dubbed Scottish Ducati Week, which kicked off on 14 July with a host of VIP guests and activities. Legendary names like Carl Fogarty and Ruben Xaus were joined by adventurer Charley Boorman, boxer Carl Froch and Coronation Street actor Jimmi Harkishin – all enthusiasts of the Ducati brand. They met fans at an exclusive Ducati Official Club GB event featuring the official MotoGP MotoTrainer track simulator before the main Dundee opening events on Saturday, 15 July. Next day the action moved to the Knockhill racing circuit in Fife for demo rides on the 2023 model range, including e-bikes, adventure riding experiences, stunt shows, pillion rides, Lamborghini Edinburgh on track, MotoTrainer Experience, kids’ rides and activities, a parade lap for all Ducatisti, and competitions, along with food and refreshments.
There were also road bike riding sessions and expert on-track guidance from TT and Northwest 200 legend Ian Simpson, ex-World Supersport star Iain MacPherson and Oxford Products Racing Ducati British Superbike racer Christian Iddon. Finally, the event moved over to Edinburgh for an evening of food and entertainment with Carl Fogarty at Carlowrie Castle.
Speaking in advance of the event, Fabrizio Cazzoli, MD at Ducati UK, said, “Ducati UK is delighted to see the expansion of Ducati in Scotland, as this is an important market for us. To be able to announce the event, which is being organised by our newest dealer, Ducati Dundee, is exciting. I am looking forward to seeing the new store and also being able to meet and talk to our Scottish customers.”
Chris Booth, owner of DMG said, “Since acquiring Ducati Glasgow in 2021, it has been apparent Scotland required a second store to serve the east of the country and provide the outstanding customer service and care we pride ourselves on. We quickly decided to invest in a second store and share our passion for Ducati to a wider audience in Scotland to make Ducati more accessible. I’m extremely proud of the team for creating such a fantastic store.”