The expansion of Ducati’s dealer network continues apace, with the addition of a new outlet in East Sussex. The Bologna bike brand has teamed up with Sykes Motorcycles to open a new dealership in Hailsham, Sussex, making it the 29th Ducati store in the country.
The dealership is Ducati’s first collaboration with Sykes, which has been in the bike business for 22 years, and features a new bright red storefront in Swallow Enterprise Park, Lower Dicker, Hailsham. It has the entire range of Ducati and Scrambler machines on offer, with full parts, accessories and servicing backup.
Steve Willis, MD of Sykes Motorcycles, said: “We are thrilled to be working with Ducati and very excited to welcome current and new customers to enjoy the premium Ducati experience at our new store. As a long-running family business we take customer care and quality of products very seriously, and in Ducati we have the perfect partner to offer our customers the very best in motorcycling.”
Fabrizio Cazzoli, MD of Ducati UK, said: “We are delighted to add another state-of-the-art showroom to the existing dealer network. The opening of the new store in Hailsham in partnership with Sykes Motorcycles provides a premium experience for all motorcycle enthusiasts in East Sussex and further consolidates the Ducati network in the UK.”
Now fully operational, the new showroom had its official grand opening this month. Full report next month.