Last month saw Bologna bike maker Ducati hold its annual Global Dealer Conference online, with more than 5000 users signing in from 90 countries as the virtual event was interpreted into eight languages. Participants were invited from the factory, Ducati’s global subsidiaries, and more than 800 dealers worldwide.
According to the firm, it took the opportunity to “connect with its global dealer network, take stock of the year just past and fine-tune the activities for the following one, with particular attention to the presentation of the new models in the range and the development of the company strategy”. A big part of that centred on the new models already revealed this year: the Monster 30° Anniversario, Multistrada V4 S Grand Tour, DesertX Rally, Multistrada V4 RS, Hypermotard 698 and Panigale V4 SP2 916 edition. It’s a strong line-up, with a wide selection of ultra-premium big-ticket models.
During the live presentation, participants were able to interact in a “virtual coffee lounge” chat room, and there was also a real-time channel opened with Francesco Milicia, VP of global sales and after-sales at Ducati. Participants could also take in a new virtual tour of the Ducati museum and factory, and the Ducati Dealer Awards were presented to the best dealers from each global region.
National meetings were held as part of the Global Dealer Conference, which let dealers discuss the latest news in their area.