Hot on the heels of the Vertu Ducati Sunderland opening (see BDN October), the Bologna firm has teamed up with the Sykes family to open a new outlet in Hailsham, East Sussex, prime territory for well-heeled southern bikers.
Sykes has been in business, holding the Harley-Davidson franchise since 2002. Owners John and Denise Sykes say they can’t wait to open the doors of their new Ducati store. The all-new dealership will be one of the largest in the UK when it opens early next year, at more than 7000sq.ft. And it’s being fully renovated with a new state-of-the-art four-bench workshop, specialist tooling, new service and parts departments, a bespoke customer area and a dedicated Scrambler zone, with the final touches expected to be completed by December.
Located just outside Eastbourne in Swallow Enterprise Park, north of Hailsham, the Sykes Ducati Hailsham store will showcase the latest Ducati and Scrambler machinery, along with official accessories, apparel, e-bikes, and the Ducati Approved used bike programme. Plus, a fully equipped service centre will be staffed by expert technicians.
The new Ducati business is already up and running, even before the official opening, with a temporary marketing suite at Sykes’ current showroom in Holmes Hill, East Sussex BN8 6JA. Email [email protected] for more details.
Fabrizio Cazzoli, MD of Ducati UK, is pleased with the new partnership deal: “We’re very glad to be working with Sykes in Hailsham. They’re one of the most trusted names in the UK in motorcycling, and this new showroom will offer motorcycle lovers in Sussex a top-tier Ducati experience.”