Describing the retirement of a long-standing industry figure as the “end of an era” might seem like a cliché, but in this case its true!
After almost three decades at Feridax, well respected sales director Steve Clifford is retiring.
Filling his not-inconsiderable boots will be Stuart Swaby, who moves over from Fox Racing, where he was the UK country director. Swaby will lead the internal sales and account management team, which services more than 1200 motorcycle dealers across the UK from the Feridax headquarters in Halesowen.
“It’s an absolute pleasure to join Feridax, a company with a long-standing reputation of delivering excellence to the motorcycle industry,” said Swaby. “I’m looking forward to working with Anna and the team as we embark on several exciting projects, including the diversification of the Spada brand and our entry into the world of cycling.”
Feridax MD Anna Taylor said: “We are pleased to have Stuart on board during these exciting times. The business has recently invested in expanding the existing warehouse facility, which has added a further 5000sq.ft.”