Insurance giant Liverpool Victoria’s LV Broker division is launching a much-improved motorcycle product under its Highway brand, which features new bike replacement cover for machines under six months old and replacement lock cover in the event of lost or stolen keys. The company says that the new policy’s underwriting footprint has also been increased, to attract owners of 600cc-plus bikes.
The launch is part of LV’s bid to become a much more prominent player in a sector where it already insures one in six powered two-wheelers on UK roads, according LV Broker personal lines director Michael Lawrence. “We have developed this new product following feedback from our brokers,” he explained. “We believe it will enable us to increase our share of the bike market and become a top-three bike insurer in the very near future.”