New bike registration figures are up on last June, and this is a great signifier that summer demand is well underway. The market is down at the halfway point in the year but only marginally. Dealers are reporting sustained optimism and expect the remainder of the year to be positive.” So said Symon Cook, NMDA head of business operations, commenting on June’s MCIA registration statistics.
The latest figures showed a 7.9% increase during June, with overall sales marginally falling by 2.6% for the year to date.
Motorcycle sales performance remains robust, increasing from 11,799 units to 12,932 units in 2023, a 9.6% increase. All style sectors rose for motorcycles, bar Touring which fell by 2.7%.
Combustion-engineed Power Two-Wheelers maintain their dominant position within the market, increasing 9% during June. Electric PTWs are still struggling [see page 22], falling by 46.6% year-on-year, but this is predominantly attributed to lack of product availability.
Honda continues to control the market, with the Honda PCX 125 scooter being the biggest seller in June, achieving 468 registrations.
“In early June, the NMDA held a meeting with Jesse Norman MP, Minister of State for Transport, which fostered positive discussions around the government’s net zero targets and how the sector can be supported with this transition. With Electric sales figures suffering quite substantially, it is vital that the people in charge listen to the challenges our industry is facing and where support is necessary,” said Cook.
“Going forward, the NMDA will continue to represent bike dealers in front of MPs, ministers and government, ensuring retailers’ voices are heard, and we will update members accordingly.”