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franchise network goes bust

Motorcycle Warehouse, a PTW brokerage company which evolved to offer franchises to dealers across the UK, has gone out of business. Based in Newton Abbot in Devon, the company had been trading since 2013 and expanded into a franchise opportunity for dealers in September 2017.

At the launch of the franchise operation the company claimed to have started trading with a budget of only £26,000 and to have grown to carry stock of £500,000, with 80 to 150 bikes in stock at any given time. Co-director Phil Reed described the concept as “a great opportunity … with the company offering full support from Motorcycle Warehouse, including national TV advertising, local radio, and newspaper advertising campaigns, to drive awareness to new outlets in new areas”.

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