Motogear Ltd has been appointed exclusive distribution partner for the UK and Eire for Gaerne boots.
Northamptonshire-based Motogear will be the representative for the road and touring collection. The extensive range covers race, touring, city urban, adventure and Gore-tex products.
Gaerne celebrated its 52nd anniversary this year. It was founded by Ernesto Gazzola, and his family still manages the company, which is based in Coste di Maser in the Province of Treviso, a region famous for quality footwear.
Gaerne’s road racing heritage can be traced back to Wayne Gardner – World Champion of the 500cc in 1987. In the present day the product can be seen on WSBK Champion Marco Melandri and three-times British Superbike Champion Ryuichi Kiyonari, to name only a few.
Motogear director Trevor Hall says: “This partnership continues our new strategy of working with specialist manufacturers. The Gaerne family and its traditional craftsmanship create a perfect synergy with our current brands – Nolan, X-lite, Five Glove and Gimoto.”
Gazzola says: “We have been in discussions with Motogear for some time and are extremely happy to have finalised a bespoke business model to help re-establish Gaerne in the UK. The UK is an extremely interesting market for us and Motogear, with its vast experience and new strategy, will focus to increase our market share.”