The British Superbike championship is still one of the top production-based race series in the world, with massive reach and recognition. Now British firm GardX Moto, the motorbike protection, insurance and digital solution provider, has signed up as an official sponsor.
GardX Moto launched its range of products and services to UK bike dealers earlier this year, including its CX2 ceramic motorcycle paint protection system, GardXCP Xtreme anti-corrosion protection, GardX Moto Total Protect, GAP insurance, tyre insurance and extended warranties, as well as a suite of digital services. It believes the BSB tie-up will expand the brand’s profile in the UK and beyond.
“To say we are excited to be a BSB sponsor for 2022 is an understatement,” said Steve Keys, head of GardX Moto. “The long-term aim for GardX Moto has always been to support the motorcycle industry in achieving the highest levels of customer satisfaction and experience through our innovative range of services and products. Having the opportunity to support the BSB series highlights our commitment to the industry, alongside our shared goal of striving to exceed expectations.”