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Glass’s motorcycle market overview

Data published by the Motor cycle Industry Association (MCIA) showed that registrations in February grew by 6.1%. Following growth in January, the positive start to the year continues, and it will be interesting to see how registrations perform in March as the season gathers momentum. As with January, modern classics, adventures and scooters continue among the leading categories.

Despite registrations being ahead of last year, recent feedback from dealers was mixed. Some reported buoyant sales and enquiries during February, whilst others found the market to be challenging. However, March should give a clearer picture as to how the season may shape up. Strong manufacturer promotions continue with outgoing 2023 models and the imminent arrival of 2024 models.

The Yamaha XSR900 GP and new MT-09 are generating strong interest, whilst the new Ducati 698 Hypermotard has been well received.

The Devitt Insurance MCN London Motorcycle Show took place at its usual location, the London ExCeL, between the 16-18 February. Friday was well attended, and like the NEC Show in November, the vibes were positive. In view of the political backdrop and the rising cost of living, manufacturers are cautiously optimistic for 2024.

Used Motorcycle Feedback
Used sales and enquiries have also been mixed recently, with some dealers having a strong February, whilst others reported enquiry levels to be variable. Many dealers remain well stocked, and purchasing activity remains lower than normal for the time of year, with some only taking in part exchanges.

Demand was consistent across most segments, particularly smaller to mid-ranges, with Japanese machines being the most sought-after.

Despite February being the warmest on record for England and Wales, it was also very wet, with riding conditions far from ideal. However, March has started on a drier note and with the clocks moving forward at the end of the month and daylight hours rapidly increasing, riders can hopefully look forward to some better riding conditions. Glass’s expects residual values to remain firm across all segments in the coming weeks.


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