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Glass’s motorcycle market overview

Following two months of growth in January and February, data published by the Motor Cycle Industry Association (MCIA) showed that registrations in March declined by 3.7% compared to 2023. Adventure and Road Sport were the leading categories, both ahead of last year, while all other categories were down.

Although recent feedback from dealers was mixed following the positive start to the year, March proved to be flatter than dealers expected. In addition to the ongoing cost of living challenges, rising insurance premiums are also a concern, particularly in towns and cities. This has already led to cancelled orders for some dealers. The wet winter and early spring period has also likely played a role in delaying the season. However, it was not all bad news, with some dealers reporting that demand and sales activity had begun to increase.

The Triumph 400 Scrambler and Speed models continue to be exceptional performers with strong order books. The new Yamaha MT-09 continues to be well received, and like its predecessor, the new BMW R1300 GS is proving to be very popular.

Used Motorcycle Feedback
Used sales and enquiries during March followed a similar pattern to the new market, with most dealers finding it slower than expected. Despite this, some dealers reported sales to be slightly ahead of last year.

There is a growing trend in demand for small to mid-range machines, a result of the ageing motorcycling demographic, with riders preferring a lighter machine. That said, sufficient demand remains for larger machines.

Although stock levels remain strong in the market with plentiful part exchanges, strengthening demand for lighter and middle-weight machines has seen some dealers finding stock in this category in short supply.

Outlook
March was another milder-than-average month; however, it was very wet, with poor riding conditions. April has also started on a mild note, but again, the rain continues. Despite daylight hours rapidly increasing, drier and calmer weather is needed more than ever to boost the season. As we get into May and the season progresses, values are expected to strengthen across most segments.

Paul McDonald
Leisure vehicles editor

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