Data published by the Motor Cycle Industry Association (MCIA) showed that registrations in August declined by 5.8%, rounding off a disappointing peak season. The modern classics sector continues to be the exception, seeing another month of growth, and mopeds also saw an uptick in registrations. However, all other categories remain behind last year’s numbers. Year-to-date registrations to the end of August were 2.1% behind last year.
August brought a mixed bag of feedback from dealers. While some reported reasonable sales, others had a quieter month than last year. The overall market conditions remain challenging, with consumer spending confidence being a key factor. This confidence has been suppressed for some time, and the budget announcement could potentially exacerbate this issue. To counter this, manufacturer promotions and dealer discounts are being offered to stimulate activity and potentially boost late-season sales.
The recent arrival of the new Royal Enfield Himalayan 450 has been well received, while the Yamaha MT-09, Kawasaki Ninja 1000 SX and Suzuki GSX-8R continue to be popular.
Used Motorcycle Market
The used market in August was variable again, but it remains tougher than last year and made more challenging by strong deals on new machines. However, some dealers had a reasonable month of sales and enquiries, and the market remains popular with those on a tight budget who cannot afford a new purchase.
Demand remains mixed, but middleweights remain the focus, with the Yamaha MT range being a popular choice, and the Triumph Tiger 900 remaining a firm favourite. Meanwhile, larger capacity machines are less buoyant than was the case a few years ago.
Outlook
Mixed summer weather saw significant variations throughout the country. September has started on a similar mixed note, with some warm days interspersed with autumnal conditions. The peak season has now passed, and daylight hours are diminishing. However, with the holiday season over, the market can often see an uptick in sales activity during September, particularly if the country experiences late summer-like weather.
Following a recent ease in residual values, Glass’s expects these to plateau and remain firm during the coming weeks across all segments.
Paul McDonald
Leisure vehicles editor