Recent feedback suggests that some dealers have had a more positive start to the season following a poor end to 2024. However, data published by the Motor Cycle Industry Association (MCIA) showed another month of significant decline, with February registrations 32.3% down compared to last year. Apart from Competition models, which increased by 2%, all other categories declined. The touring category was the biggest casualty, with registrations 51.3% behind last year.
Although 2025 has started on a disappointing note it is still early days, with new models only now arriving in dealerships and better weather prospects moving forward. Market activity should therefore begin to gather momentum. Following a period of strong motorcycle sales in 2020/21, some dealers are hoping that 2025 may be stronger as a result of machines coming to the end of their finance deals and consumers upgrading to newer models.
The MCN Devitt London Motorcycle Show took place at its usual venue, London’s Excel, over the weekend of 14-16 February. Although attendance figures were marginally down compared to 2024, the vibes were positive with manufacturers cautiously optimistic that 2025 could be a stronger year than 2024. Some dealers have also reported an increase in interest since the show.
Used Motorcycle Market
Sales activity for used machines in February was typical, with sales patchy and enquiry levels remaining subdued. Although, as with the new machine market, some dealers have had a stronger start to the year compared to a poor 2024. Current trends continue, with mid-range machines being the most sought-after. Stock levels in the market remain plentiful. However, a few dealers have found sourcing stock more of a challenge recently, due to fewer part exchanges in dealerships and riders choosing to hang on to their machines instead of changing, a result of reduced spending confidence. This, combined with stronger-than-expected sales for some dealers, has led to their stock levels running a little lean recently.
Outlook
February was a benign month weather-wise, with little snow and ice. March has started on a dry and mild note and with the clocks moving forward at the end of the month and daylight hours rapidly increasing, riders can look forward to better riding conditions. Glass’s expects residual values to remain firm across all segments in the coming weeks, apart from pre-2013 model years which are expected to increase.
Paul McDonald
Motorcycle editor