Sales activity for used machines in May was more buoyant than the new market, with some dealers having a particularly strong season so far. Following multiple closures in 2024, some of this increase could be attributed to there being fewer dealers this year. Also, the dry, warm and sunny spring would have given the market a boost, keeping workshops busy as well as strong sales.
A good mix of machines are selling well, provided they are priced correctly, with mid-range machines being particularly sought after. Although larger machines have seen a drop in demand recently, some dealers are doing well with Kawasaki’s Ninja 1000SX and Z900/Z900 RS models.
Sourcing quality stock with low mileage is challenging, and being proactive is key. However, many dealers are satisfied with their stock levels.
New Motorcycle Market
Data published by the Motor Cycle Industry Association showed another month of decline, albeit the deviation is smaller compared to earlier in the year. May registrations were 12.3% lower compared to last year, with all categories experiencing a decline. The biggest casualty was road sport, which suffered a decline of 23.2%, while nakeds saw the smallest reduction at 3.8%. Meanwhile, year-to-date registrations to the end of May were 20.4% behind last year.
Feedback from dealers continues to suggest a variable market, with reports of sales and demand stronger than last year, while other dealers are having a tougher season. Interestingly, some dealers had a buoyant period from February, but sales and enquiries have dropped in recent weeks. In view of ongoing reduced consumer spending confidence, riders are likely hanging on to their machines rather than upgrading. As a result, demand is largely dictated by manufacturer deals and campaigns. The trend of riders swapping larger, heavier machines for smaller to mid-range models continues, with Royal Enfield a popular choice.
Outlook
Following the warmest and sunniest spring on record, summer has started on a mixed note. However, it has not been a washout, and with daylight hours approaching their maximum, riders can hopefully look forward to further ideal riding conditions.
Glass’s expects residual values to remain firm, with the exception of pre-2013 machines, which will experience a moderate increase.
Paul McDonald
Motorcycle editor