Data published by the Motor Cycle Industry Association indicated another month of growth, with June registrations running 13% ahead of last year. Mopeds saw the biggest increase at 25.7%, albeit these now sell in small volumes. In the motorcycle category, road sports recorded the largest increase at 22.4%, while only the low-volume touring and competition sectors saw a deficit. Meanwhile, year-to-date registrations at the end of June were 15.2% ahead of 2025.
Feedback from dealers suggests that sales and demand are matching or exceeding last year’s levels, and many dealers are meeting their quarterly targets. Attractive manufacturer incentives and competitive finance packages remain key drivers of sales activity, helping to increase finance penetration across many dealerships.
Demand is strongest for mid-range motorcycles, with several models standing out. Kawasaki’s 650 range remains popular, alongside the new Z900 RS, and the Ninja 1100 SX has proven a favourite among riders planning European touring trips. Honda continues to enjoy strong demand for its Hornet and 650 models, while the GB350S has been particularly successful, with some dealers selling out. Suzuki’s GSX-S1000 GS and GX models have also enjoyed a successful season.
Used motorcycle market
The peak riding season is well underway, and the used motorcycle market remains robust, with demand similar to last year. Some dealers have reported a slight slowdown since the start of the World Cup, although this has not significantly impacted trading conditions.
Demand remains strong across a wide range of motorcycle brands. Royal Enfield models remain particularly popular, while machines priced up to around £7500 are attracting strong buyer interest.
Lightweight 125cc motorcycles remain sought after, but in contrast some larger adventure bikes are proving more difficult to sell, as riders favour lighter, more affordable alternatives. Stock availability is good, supported by an increase in part-exchanges and proactive sourcing by dealers, leaving most showrooms well-stocked despite seasonal fluctuations.
Outlook
June was the warmest on record, with very hot conditions later in the month when temperatures exceeded 35oC in parts of the South and East. July also started on a very warm and dry note. With daylight hours just past their maximum, riding conditions are ideal.
Glass’s does not expect any significant changes to values in the coming weeks.
Paul McDonald
Senior residual value analyst