Data published by the Motor Cycle Industry Association indicated that growth continued in July, with registrations running 17.5% ahead of last year. Moped registrations were level with last year, but all motorcycle categories saw growth; the adventure category recorded the largest increase at 41.8%. Meanwhile, year-to-date registrations at the end of July were 15.6% ahead of 2025.
Feedback from dealers continues to suggest that the new motorcycle market has delivered a positive season, with demand remaining strong across many sectors.
Honda machines have sold well, supported by strong stock availability and a varied range. Kawasaki dealers have benefited from strong demand for models including the Ninja 1100SX, Z900 and Z900RS. Finance penetration remains healthy, helped by competitive manufacturer campaigns, while profit margins have improved for some dealers.
Rising insurance costs, particularly for younger riders of 125cc machines, continue to be a major bugbear for dealers, especially in London. However, on a more positive note, although the political backdrop remains a challenge, there are signs that consumer spending confidence is improving. Combined with strong product availability, this has no doubt contributed to one of the strongest motorcycle seasons in recent years.
Used Motorcycle Market
The used motorcycle market remains buoyant, with some dealers describing 2026 as one of their best years on record.
Popular models include the Kawasaki Ninja 1000 and Z900RS, and Yamaha’s MT-07 and Tracer ranges. Some premium machines have also attracted strong demand, including the Yamaha R1M and Ducati 1199 Panigale. While the £3000 to £4000 price bracket continues to attract the highest volume of buyers, a growing number of consumers are enquiring about higher-value machines, focussing on monthly payments rather than retail ticket prices.
Stock sourcing remains a challenge for some dealers, albeit stock levels are acceptable given the strong demand. Residual values remain firm overall, although prices for some ranges are beginning to soften as the season progresses into late summer.
Outlook
The summer of 2026 is almost certainly going to be recognised as the hottest on record, with frequent heatwaves throughout July and very little rain. August has also started on a very warm and dry note for most, with further heatwaves expected. Following last summer, which to date is the hottest on record, the fair weather has given the UK motorcycle industry a real boost.
Paul McDonald
Senior residual value analyst