The used motorcycle market remains buoyant, although trading conditions vary somewhat between dealerships. While some retailers have reported a slight slowdown in recent weeks, others continue to see healthy demand.
Middleweight motorcycles remain a key focus for many consumers, offering a balance of performance, practicality and lower weight. Demand for larger adventure machines is more mixed, with some dealers struggling to generate interest while others continue to achieve strong sales. Signs suggest that new models from Chinese brands are attracting would-be used buyers. Their pricing strategy makes new machines available at used rates.
Stock availability remains acceptable, though dealers face some challenges negotiating part-exchange values. Some dealers report a high number of large adventure bikes in the market, as more riders trade them in for lighter machines. However, most dealers report comfortable stock levels for this time of year.
New motorcycle market
Data published by the Motor Cycle Industry Association indicated further growth in September, with registrations running 6.8% ahead of last year. Compared to recent months, this was a more modest increase. However, apart from modern classics recording a slight downturn, all other categories, including mopeds, saw growth. Meanwhile, year-to-date registrations at the end of September were 14.4% ahead of last year.
The new motorcycle market continues to perform positively overall, with most dealers reporting sales ahead of last year despite some mixed regional feedback. One of the most notable trends is the continued growth in popularity of middleweight motorcycles. As the riding population ages, many consumers are seeking lighter, more manageable machines that still deliver strong performance and versatility.
Manufacturers have helped maintain momentum through price realignments, improving value for consumers. Meanwhile, Chinese motorcycle brands continue to gain market share by attracting buyers with competitive pricing, high equipment levels and steadily improving product quality. As a result, an increasing number of dealers are adding Chinese franchises to their portfolios.
Insurance costs remain the market’s biggest challenge, with elevated premiums continuing to act as a barrier to ownership for prospective riders.
Outlook
Following the hottest summer on record for the UK, September was another very warm month and dry and sunny for some. October has also started on a warm note, albeit the threat of storms increases as autumn progresses.
Paul McDonald
Senior residual value analyst