Following a downturn in August, data published by the Motor Cycle Industry Association (MCIA) showed that registrations in September grew by 11% compared to 2022. This reduced the year-to-date deficit to only 2.1% behind last year.
Despite the recent growth in registrations, dealer feedback regarding activity in September was rather mixed, suggesting that whilst it was a reasonable month, it was also somewhat disappointing for fresh enquiries.
The majority of manufacturers have supported sales promotions in 2023, which has gone some way to help boost interest, but the market has been more challenging than has been the case over the last couple of years. Some dealers believe the market is currently more in line with pre-pandemic conditions.
Most dealers are well stocked following improved levels of manufacturer supply, with some even reporting that they are concerned they are a little heavy on numbers for the time of year.
Used Motorcycle Feedback
Used sales and enquiry levels were also fairly variable in September. Some dealers reported similar levels of activity to last year, while some found it more challenging due to manufacturer promotions on new units making them more appealing than late-model used machinery. Stock availability continues to improve, with a marked increase in offers from the public recently. As a result, the majority of dealers are well stocked, with some saying they are at full capacity. Other dealers have not reached capacity but are unwilling to purchase any more machines as they look to reduce stock levels as we move into late autumn and winter.
Demand continues to be strong across the board, with modern retro-style machines particularly sought after.
Outlook
Following a record-breaking warm but mixed September, October also started on a very warm note, with some late summer-like weather during the second week. While this will assist a lengthened season, considering the time of year and the fact that most dealers are well stocked and may soon look to offer end-of-season sales, Glass’s expects values to ease during the coming weeks.
Paul McDonald
Leisure vehicles editor