The latest motorcycle market data published by the Motor Cycle Industry Association (MCIA) shows that following a month of growth in March, registrations declined by 13.1% in April compared to 2022.
As a result, the year-to-date tally now stands 4.2% behind last year. It is unclear if this decline is due to lower consumer confidence as a result of the cost-of-living pressures; however, later spring months should give a clearer indication of the season ahead. Dealer feedback suggests there are two main types of clientele currently: those of an older age demographic who can afford a machine of their choice, and those who are swapping out of their cars in favour of riding as a more economical travel alternative.
Although April was disappointing from a registration perspective, demand and forward orders were apparently reasonably buoyant for most dealers. Stock supply has continued to improve over last year, with dealers having display models and shorter lead times for most machines.
Demand remains generally steady across the board; however, the new Triumph Speed Triple RS and new Honda Hornet have been particularly well received.
Used Motorcycle Feedback
Sales and demand for second-hand machinery were buoyant for most dealers in April, although a few reported slower sales, particularly of later models, as a result of new machines being more readily available this year. Similar to the new market, there are tentative signs of newcomers to the market, including younger riders preferring to take their CBT as a more cost-effective alternative to learning to drive. Meanwhile, demand continues to be strong across all segments.
Stock is more readily available this year, although some dealers continue to find sourcing quality machines a challenge. However, the majority of dealers are satisfied with their stock levels.
Outlook
With late spring upon us, daylight hours will soon be at their longest. However, May has so far been rather wet for many, making for less-than-ideal riding conditions. That said, despite summer ‘proper’ being yet to arrive, Glass’s expects residual values to remain firm across all segments in the coming weeks.
Paul McDonald
Glass’s, Leisure Vehicles Editor