Sales of electric bikes could be better, but US manufacturer Zero Motorcycles continues to work hard at promoting its range of full-powered machinery, as well as the new lightweight models launched earlier this year, with a series of dealer support demo ride days. Last month, there were events at Magnet Motos in Berkshire, Oily Rag in Gloucester and Baffle Haus in Cardiff. Riders tested models including the fully-faired SR/S, the new DSR/X adventure bike, the CBT-compliant S and DS, and the SR/F roadster.
Dale Robinson, UK country manager for Zero, said: “We’re now fully into the 2025 riding season, and there’s no better time to experience a Zero. These demo days are our favourite way to connect with riders and let them feel what electric is about. Our guided rides and expert team bring the experience to life, and we’re excited to welcome riders at events across the country.”
Alongside the demo events, Zero has extended its Go Electric promotion to include 2024 models, with discounts of up to £5000 on 2022-24 year bikes.