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GOOD CHEER FROM FEBRUARY REGISTRATIONS

Despite inevitable distortion due to a high proportion of registrations representing new-season dealer demonstrator fleets at this time of the year, double-digit headline growth cannot be discounted.

Total UK powered two-wheeler registrations during February were 11.7 per cent up at 3939 units. Motorcycles stacked on 25.5 per cent to 2489 units. Scooters rose by a more marginal 2.6 per cent to 1002 units. However, the 50cc moped sector disappointed once again, falling dramatically by 20.7 per cent to just 448 units.

Among style categories, a stupendous 49.1 per cent surge for Adventure Sport certainly has to be qualified by aforementioned demonstrator deliveries. Top monthly “seller” in this slot was Yamaha’s new MT-09 Tracer. Apart from its questionable classification, given that the faired MT tourer is hardly a part-time mudplugging tool, most or possibly all of those bikes were probably plated by dealerships as sales tools.

More reliably upbeat indicators were 41.9 per cent and 21.1 per cent gains, respectively, in the Naked and Supersport categories, led by established small-capacity tackle — in these cases the Yamaha MT125 and Honda CBR125R.

Capacity-wise, the meatiest chunk was 1883 machines in the 51-125cc band, a 12.4 per cent improvement. But overall, bigger bikes were catching up, posting 25.2 per cent growth at 1606 units. Within that, the 651-1000cc band was strongest, rising by 59.1 per cent to 630 units.

Honda maintained its monthly market domination with 732 units, followed by Yamaha in second spot on 517 units and BMW rounding out the podium thanks to 247 units.

Lexmoto’s Chinese products claimed fourth position with 237 units, pushing Triumph down into fifth with just 190 units. Ongoing woes for Suzuki were underlined by failure to even make the top ten, which was completed by — in order of merit — KTM, Piaggio, Kawasaki, Direct Bikes and SYM.

For the two months of 2015 to date, across-the-board registrations have increased by 11.5 per cent to a grand total of 8967 units.

See the full statistics www.britishdealernews.co.uk/february-2015-stats

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