Groupama Insurances, a sister company to Carole Nash until it was sold off by French parent Groupama to Ageas, has put its motorcycle claims handling team through a series of training sessions to help them understand the needs of policyholders, based on research to identify both the needs and desires of bikers.
A study into the motorcycling mind-set was a core feature of this effort, with key pointers for delivering strong customer service. The training days included a session presented by the MCIA.
Groupama Insurances claims director Rob Smale explained: “The whole point of this training is to help our claims handlers get under the skin of motorcycling and understand the experiences motorcyclists go through when they are involved in incidents that may give rise to a claim. This knowledge will help to ensure we give policyholders the best possible claims service.”










