Thursday, June 20, 2024
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happy days for harley dealers

The public is being encouraged to take Harley-Davidson test rides with the incentive of winning a dream touring ride, with partner, anywhere in the world.

It’s all part of Harley’s third Discover More competition. In addition to being provided with courtesy bikes, the winning pair will also be given £5000 cash to cover all costs related to the trip.

To enter, riders must book and take a test ride on a touring model at their local Harley-Davidson dealership by visiting http://www.h-d.com/discovermore. A quick ride around London, Swansea, Belfast, Dublin or Edinburgh could then turn into two dream weeks in Spain, the United States, Argentina or just about anywhere else.

According to Harley-Davidson, the competition couldn’t have come at a better time. Research on Twitter has proved that January was indeed a ‘blue’ month; searches for the term Blue Monday (cited as the most depressing day of the year) increased year-on-year across many European countries with a massive increase of 94% in Germany.

“It’s safe to say that you won’t find the cure for the winter blues at the chemist, but the social listening research also suggests that taking a test-ride on a Harley might just do the trick,” the company claims in an interesting piece of promo.

“The message is clear – becoming a Harley rider could actually make you a happier person!”

Dealers benefiting from increased numbers of test rides, and presumably sales, will be happier too.

www.h-d.com
 

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