Monday, April 22, 2024
HomeNEWSHarley backs dirtquake

Harley backs dirtquake

This follows North One Television’s recent acquisition of the DirtQuake run-what-you-brung flat track racing series and the announcement of its plans to expand the show into a global brand. Harley-Davidson has got on board as DirtQuake’s official motorcycle partner for all events worldwide.

Commenting on this deal, North One chief executive Neil Duncanson said: “We are delighted to welcome Harley-Davidson to DirtQuake and look forward to the fun we’ll have together. For a prestigious brand to back North One’s vision for the future of DirtQuake, at this early stage, attests to the potential reach of the event. We hope fans of Harley and DirtQuake worldwide will enjoy what we produce together, both live at a DirtQuake event and on the TV show.”

DirtQuake is an alternative motoring festival that involves a diverse blend of bike fans and celebrities in racing action on loose-surface oval circuits without the hassle, rules and costs usually associated with motorsport. TT star Guy Martin, who is incidentally contracted to North One, is a regular participant.

Harley international consumer experience manager Trevor Barton added: “Harley-Davidson is really excited to support DirtQuake. All of its events cut right through to the heart of the simple enjoyment of riding motorcycles — which, really is what H-D is all about — and we look forward to seeing everyone on the grid at DirtQuake events very soon!”

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