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HomeNEWSHarley dealer and its customers outdo the Proclaimers

Harley dealer and its customers outdo the Proclaimers

More than 1000 people attended a free party to celebrate Bowker Harley-Davidson’s tenth anniversary on Saturday, 1 April.

The Preston motorcycle dealership on Strand Road joined forces with Chorley rock band Marauder, Cumbrian caterers Spit and Crackle and Harley-Davidson UK to host a birthday party.

The dealership opened in 2007, when the launch celebration of Harley-Davidson Preston, as it was then called, attracted more than 1000 visitors. Riders from throughout Lancashire celebrated the new £2 million dealership.

Brand manager Greg Lockhart recalls: “Back in 2007, the Proclaimers Comic Relief single 500 Miles was number one. Our 10-year journey since then has taken us a bit further! Our staff and customers have travelled thousands and thousands of miles together.

“We’ve enjoyed rideouts for charity, amazing events such as Wake the Lakes and many more adventures on two wheels.

“It’s easy to get distracted by all the stunning motorcycles and fashion we display in the dealership, but it’s just as much about the friends you ride with and the stories we share. And that’s what we celebrated on 1 April.”

In 2015 the dealership had a six-figure refurbishment and reopened as Bowker Harley-Davidson.

The re-modelled dealership featured design elements inspired by shipping containers. The shipping containers celebrate Lancashire-based Bowker Transport – Bowker Motor Group’s international distribution and road haulage sister company. The dealership also opened a new mezzanine-level cafe called The Diner with an extended menu and free Wi-Fi.

The celebration on Saturday 1 April featured product demo and displays from Vance and Hines, Roland Sands designs, Mustang seats, Progressive Suspension, Performance Machine and Kuryakyn.



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