Unless you’re promoting toilet rolls right now (in which case this advice is redundant!), targeting the right people, in the right place at the right time is the key to successful business advertising. In his regular MarketingMatters feature in this month’s BDN, Dan Sager from Fab-Biker PR explains the importance of understanding your customers and tailoring your message to appeal to them.
He also covers where to target your advertising and when to run it, to ensure your efforts get the best return. A great example of this in action is the current TV commercial from Boots opticians, aimed squarely at mature people who want designer style without the designer price tag. See it at https://youtu.be/I0KK15VYOe0
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