Tuesday, April 23, 2024
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Hogan to head up Norton PR

Norton Motorcycles continues to grow with the recent appointment of John Hogan as head of communications. Hogan joined Norton on 3 October, stepping into the role from motorcycle journalism. Hogan’s career began with Two Wheels Only magazine (TWO) in 2004, following a career in the military. In 2009, Hogan left TWO as the features editor to work as a PR account manager for the Piaggio Group via Focus PR. 

A move back to journalism followed when Hogan joined SuperBike magazine, where he was appointed editor in 2012 and led the editorial team at SuperBike away from print and onto a purely digital platform; SuperBike was the first motorcycle media outlet in the UK to top one million organic followers on social media. 

A Sunday Times bestseller came next in 2016 when he wrote the John McGuinness autobiography Built for Speed. More recently his name has appeared across a wide range of publications, including the New York Times, Top Gear and GQ magazines. Hogan’s passion for road racing saw him join the broadcast team this year for both the Isle of Man TT races and the Manx Grand Prix, shooting a combination of live and pre-recorded content on both television and radio.

Simultaneously managing a weekly motorcycle column in a national newspaper for the last six years, some of his best work came in telling the recent Norton story on SuperBike.co.uk.

Commenting on his appointment, Hogan told BDN: “I’m joining Norton at the right time for both Norton and for my career. I understand Norton’s recent history in detail and could see that under TVS Motors, today’s Norton is not what it was at Donington Hall a few years ago. It’s an exciting opportunity, one that will get my maximum effort. I’ve been lucky enough to work with some amazing people around the industry that have had a positive impact on my career. Neil Fletcher, Nick Bennett and Ian Baker at Honda UK, as well as Dan Lovis at BSA, have all played their part in building my confidence and skillset. You’ll find me on the Norton stand at Motorcycle Live; feel free to come and say hello”.

You can also find him at [email protected].


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