Thursday, April 25, 2024
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Honda ‘Ride Free’ campaign

Honda UK has launched a new test ride program, aimed at non-bikers, in an attempt to get more people onto two wheels. The Honda Ride Free Experience is being run by Honda dealers and the Honda School of Motorcycling network, and offers free, no-pressure test rides on MSX125 Grom, Monkey and CB125F machines, at special courses across the country. The firm is also providing a £50 contribution towards a CBT test when a customer buys a new 125cc machine and is also giving a £500 discount off a new 125cc+ bike for anyone passing their test at a Honda-approved training school.

The first event kicked off in May, with 31 test rides completed, 40% of them with female riders, and there’s a series of dates across the country throughout the year.

Andy Mineyko, business planning manager at Honda UK told BDN, “We are absolutely delighted to see this project start so positively, it clearly shows that the interest in trying powered two wheelers is there. The Ride Free programme costs nothing to attend and each individual is looked after by qualified trainers in a calm and controlled environment. The two-hour course includes a safety briefing and a tester ride in a safe location. We believe that without the pressure of trying to pass a CBT, people are more open and relaxed to trying something new. Then if the Ride Free taster session goes well, attendees can receive advice and incentives towards their CBT and a full license.

“The first event in May was fully booked and to now see the second session at the end of the month fully booked as well highlights that keen interest in motorcycles and scooters. By the end of the summer, we hope to have introduced nearly 500 new people to the world of two wheels across the UK.”


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