Monday, July 22, 2024
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Husqvarna goes 3D

Husqvarna Motorcycles has announced the launch of a 3D configurator alongside the introduction of its new motocross range. The configurator claims to offer a unique design and functionality experience, allowing potential purchasers to specify and style a motocross machine to their individual requirements and to view the photorealistic model from any angle in a choice of scenarios.

A collaboration with tech firms  Unreal Engine and Google led to the creation of the live-streaming, 3D configurator. Potential owners can now experiment with an almost infinite combination of options and technical accessories to create their own individual competition machine.

Customers can choose from more than 150 items from the Husqvarna technical accessories range in the online configurator, which the manufacturer says will “help to form an additional line of communication between riders and dealers, from even before the customer commits to buy, right up to the point of motorcycle delivery.”

Once a bespoke spec has been finalised, the customer can choose to save it for future tinkering, or they can share it to their local dealer to kick of the buying process.

The first model to feature on the new platform is the FC450, with other motocross models scheduled to be added in the near future. The two-stroke TC250 is slated to be the next onto the platform. Husqvarna say this is an additional way to give dedicated motocross riders the machines they need to outperform the competition.


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