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IAM CALLS FOR BIKE GEAR PROTECTON RATING

The Institute of Advanced Motorists is calling for motorcycle apparel to have clear labelling related to the degree of rider protection it offers, following IAM research into consumer attitudes to such kit.

With 700 respondents, the IAM survey found that 85 per cent consider protection the most important factor when buying apparel. This was closely followed by 67 per cent who saw comfort and fit as important factors. Nearly every motorcyclist who took part had spent time investigating available gear but 43 per cent said they felt the right information was only available if they looked hard enough. 

Only 30 per cent considered price a priority and 90 cent claimed that they always wear protective clothing when riding. Almost half of all participants in the survey believe that it should be compulsory like helmets.

Commenting on these revelations, IAM chief executive Simon Best said: “The industry must introduce a safety labelling for clothing like the SHARP rating for helmets. Not only will it provide better guidance on the best way to stay safe on the roads, it will give motorcyclists clear and unbiased information and advice that they need. The current situation is confusing and relies too much on promotional information to be of any real use in making a judgement.”

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