Avon tyres has announced the revival of one of its more niche tyres, the whitewall version of the classic Cobra Chrome fitment, beloved by many style-conscious custom fans. Four years after Goodyear took over the Melksham brand’s bike arm, the new owners have transplanted the unique white sidewall production process to the Avon production centre in Montluçon, France. The new Cobra Chrome range is now available in 14 sizes and 77 fitments.
The firm also says it’s taken the opportunity to re-engineer the production process, moving away from the largely manual operations used before, with new computerised quality control and a reformulated whitewall compound that better resists discolouration.
Dmitri Talboom, motorcycle product manager at Goodyear, said: “To bring Avon production in line with Goodyear’s standards for quality and performance, the Cobra Chrome range has been extensively re-engineered. Montluçon’s role in this revival has been crucial.
“Whitewall tyres are a defining element of Avon’s heritage and remain a distinctive choice for riders of custom and cruiser-style motorcycles. We are proud to see this iconic design resume in full production.”