Sherco importer Malcolm Rathmell, a former top rider who runs UK off-road distributors MRS (Malcolm Rathmell Sport), is working hard to establish the French/Spanish brand in the UK and is looking for a handful of dealers to complement those already on board to take on the growing Sherco enduro range.
Establishing his business at Bishop Thornton near Harrogate, North Yorks, in 1991 and a man experienced in the off-road market, his target for the 2014 season is 100 machine sales.
“I appreciate how some like to talk about selling big numbers but I know how small the market really is and I know what family-run dealerships are up against,” says Rathmell. “The Sherco is European, special and different.”
More details in this month’s British Dealer News magazine.
Email: [email protected]
Importer pushes Sherco enduros
