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HomeNEWSIncreased demand for new 70 plate bikes in September set to be...

Increased demand for new 70 plate bikes in September set to be strong.

Auto Trader Bikes (ATB) have reported a record 25% YOY increase, claiming 3.2 million visits from 1.2 million unique users searching for bikes during July. 

As the new 70 plate machinery prepares to go on sale ATB have seen nearly three quarters of a million advertisement viewings and 23,000 dealer website and location requests from potential buyers searching over 18,000 machines.

In a recent survey, 36% of consumers on ATB indicated they were open to purchasing a brand-new model for their next dream machine and the number of advert views for new bikes has risen by 62% for the month of July (See table below). With brand new bikes appearing in the search results alongside the used ones, manufactures have been benefiting from the increased exposure. 

Paul Edmondson, Product Lead at ATB told BDN: “We have seen just short of 3000 new bike advertisements going live this month and since we went fully digital in 2013, more and more brand new bikes are finding proud owners using our dedicated website and apps.  The increase in visits here dwarf the 100,000 or so visitors Motorcycle Live attracts annually, so It’s not only franchised retailers that are reaping the rewards of advertising brand new bikes, manufacturers including Kawasaki, Triumph, KTM, Honda and Harley-Davidson are promoting their offers as well.”

Most viewed model by region:

South East:  Lexmoto Isca

North West: Yamaha XSR900

Scotland: Harley: Davidson Softail

Yorkshire and the Humber: MV Agusta Brutale

East Midlands: Triumph Tiger 900

Cancelled holiday refunds, increased savings and a record amount of consumer credit being paid off are sighted as part of the reason behind the increase in activity, alongside the public being very cautious of using public transport and an increase in manufacture backed promotional activity.

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