US bike maker Indian Motorcycle has appointed a new dealer in the South West. Renowned Somerset firm Riders of Bridgwater joined the Indian network on 2 December with a full new and used bike sales service, together with demo machines, workshop and servicing facilities, alongside clothing, accessories and aftermarket parts supply.
Riders, which has been in the motorcycle business since 1976, will devote half of its floor space to the Indian range, with the other half dedicated to Ducati.
Indian has launched four new models for 2025, including the new all-new Indian Scout Sixty lineup, featuring a new 85hp 999cc SpeedPlus engine, the ultra-exclusive Roadmaster Elite, and the Indian Springfield Special Edition. All the new models will be on sale through Riders, and the firm is already organising a series of demo events.
“Becoming an Indian Motorcycle dealership is truly a breath of fresh air after 48 incredible years in the business,” said Phil Jessop – MD at Riders of Bridgwater. “It marks an exciting time and a bold, positive new chapter in our rich history. We are honoured and privileged to partner with such an iconic and legendary brand, one that perfectly aligns with our passion for motorcycling and commitment to excellence. We are excited to welcome both new customers and long-time Riders supporters into this next era.”
Jim Clarke, regional director, central Europe for Indian Motorcycle, commented: “We are delighted to be starting this exciting partnership with Riders, a family-run business with an incredible legacy in the motorcycle industry.”