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IRISH VENTURE FOR PRINCIPAL

Manchester-based specialist motorcycle broker Principal Insurance is launching an Irish branch in Dublin, focusing on both modern and classic bikes.

Principal says that it has already recruited three experienced professionals for the new operation. This will be headed up by Irish insurance industry veteran Aly Dixon, who managed Axa Bikecare’s Dublin business for seven years before a further two years running Carole Nash Ireland.

Commenting on Principal’s move into the Irish Republic, Dixon said: “It’s time for change, particularly in the bike market which has become staid, lacking in any real competitive edge. We’ll naturally be competing on price but placing a real emphasis on delivering a genuinely personal service because we feel that’s what the market is sorely lacking.”

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